| 广州地铁顾客期望管理研究初探 |
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| 引用本文： | 梁燕冰. 广州地铁顾客期望管理研究初探[J]. 价值工程, 2012, 31(6) |
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| 作者姓名： | 梁燕冰 |
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| 作者单位： | 广州地铁,广州,510000 |
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| 摘 要： | 加强服务业的顾客管理,以求在竞争中求得生存和发展,已经成为我们面临的一个紧迫的问题。本文首先探讨顾客期望的内涵,对广州地铁顾客期望的因素进行了探索性研究,并提出广州地铁顾客期望管理的相关策略。
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| 关 键 词： | 服务业 顾客期望管理 广州地铁 |
Preliminary Study on Customer Expectation Management for Guangzhou Metro |
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| Liang Yanbing. Preliminary Study on Customer Expectation Management for Guangzhou Metro[J]. Value Engineering, 2012, 31(6) |
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| Authors: | Liang Yanbing |
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| Abstract: | Enhancing customer management of service industry in order to survive and develop in the competition has become a pressing problem we are facing.This paper firstly discusses the connotation of customer expectations,then makes exploratory study on factors of customer expectations for Guangzhou metro and proposes strategies of customer expectation management for Guangzhou metro. |
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| Keywords: | service industry customer expectations management Guangzhou Metro |
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