| 高校毕业生就业中的产品策略研究 |
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| 引用本文： | 金鑫.高校毕业生就业中的产品策略研究[J].价值工程,2012,31(8):208-209. |
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| 作者姓名： | 金鑫 |
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| 作者单位： | 安徽工商职业学院,合肥,231100 |
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| 摘 要： | 本文以市场营销中的4Ps理论为出发点,把4Ps理论中的产品策略运用到高校毕业生就业中去,对大学毕业生就业难问题进行阐述,希望从市场营销的角度提出解决我国大学毕业生就业难的问题的方法。
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| 关 键 词： | 市场营销 4Ps策略 产品策略 高校 就业 |
Research on Product Strategy in the Employment Situation of University Graduates |
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| Jin Xin.Research on Product Strategy in the Employment Situation of University Graduates[J].Value Engineering,2012,31(8):208-209. |
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| Authors: | Jin Xin |
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| Institution: | Jin Xin(Anhui Business Vocational College,Hefei 231100,China) |
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| Abstract: | Based on the 4Ps Theory in marketing,this present paper makes a discussion of the harsh employment situation for university graduates by the application of the product strategy,with the hope that this study will aid in finding means to cope with this employment situation from the perspective of marketing. |
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| Keywords: | marketing 4Ps Theory product strategy university employment |
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