| 零售银行电子渠道发展中存在的问题及对策探讨 |
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| 引用本文： | 张磷,陈锋.零售银行电子渠道发展中存在的问题及对策探讨[J].价值工程,2012,31(7):111. |
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| 作者姓名： | 张磷 陈锋 |
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| 作者单位： | 武汉大学经济与管理学院,武汉,430072 |
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| 摘 要： | 零售银行是当前商业银行业务发展的重要方向,电子渠道是拓展零售银行业务的一种重要手段。本文就零售银行电子渠道的现状及存在的问题进行了探讨,并提出了有针对性的建议和对策。
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| 关 键 词： | 零售银行 电子渠道 对策 |
Problems in Development of Electronic Channel of Retail Bank and Countermeasures |
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| Zhang Lin
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Cheng Feng.Problems in Development of Electronic Channel of Retail Bank and Countermeasures[J].Value Engineering,2012,31(7):111. |
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| Authors: | Zhang Lin Cheng Feng |
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| Institution: | Zhang Lin;Chen Feng(School of Economics and Management,Wuhan University,Wuhan 430072,China) |
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| Abstract: | Retail bank is an important direction of development of commercial banking,electronic channels is an important means to expand the retail banking business.The paper discussed the current situation and existing problems of the electronic channels of retail bank,and proposed targeted recommendations and countermeasures. |
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| Keywords: | retail banks electronic channel countermeasures |
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