| 中国芳疗产业的SCP分析 |
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| 引用本文： | 林思宇. 中国芳疗产业的SCP分析[J]. 价值工程, 2012, 31(8): 106-109 |
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| 作者姓名： | 林思宇 |
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| 作者单位： | 湖南大学经济与贸易学院,长沙,410079 |
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| 摘 要： | 本文旨在对我国的芳香疗法产业(以下简称芳疗产业)的现状进行SCP分析,即运用市场结构——市场行为——市场绩效理论范式,并与国外芳疗产业进行比较,探究其中存在的问题及原因,从企业角度和政府角度对发展我国芳疗产业提出对策建议,以提高我国芳疗产业的规模水平以及实现芳疗市场结构合理化。
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| 关 键 词： | 芳香疗法产业 市场结构 市场行为 市场绩效 |
SCP Analysis of the Aromatherpy Industry in China |
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| Lin Siyu. SCP Analysis of the Aromatherpy Industry in China[J]. Value Engineering, 2012, 31(8): 106-109 |
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| Authors: | Lin Siyu |
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| Affiliation: | Lin Siyu(School of Economics & Trade,Hunan University,Changsha 410079,China) |
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| Abstract: | This paper aimed at making SCP analysis to the status of Aromatherpy Industry in China,that was Structure-Conduct-Performance theory paradigm,compared the Aromatherpy Industry at abroad,explored the problems and the causes,and pointed out countermeasures from enterprise and government angle to improve the scale level of Aromatherpy Industry in China and rationalization of its market structure. |
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| Keywords: | Aromatherpy Industry market structure market conduct market performance |
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