A factor analytic comparison of outshopping behavior in larger retail trade areas |
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| Authors: | R. Eric Reidenbach Ph.D. M. Bixby Cooper Ph.D. Mary Carolyn Harrison Ph.D. |
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| Affiliation: | (1) University of Mississippi, University, USA;(2) Michigan State University, East Lansing, USA;(3) CBN University, Virginia Beach, USA |
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| Abstract: | Three patronage factors appear to motivate outshopping behavior across larger retail areas. The results are supported by research which has typically concentrated on smaller retail trade areas. This correspondence suggests a generalized outshopping behavior which may be attributable to the inability of retailers to completely satisfy all dimensions related to the shopping experience. |
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