| 中国汽车：模仿的副作用 |
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| 引用本文： | 张文强.中国汽车：模仿的副作用[J].IT经理世界,2008(14). |
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| 作者姓名： | 张文强 |
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| 摘 要： | 以模仿起步是一个国家汽车产业难以回避的阶段,但不努力走过这个阶段甚至以模仿为长期商业模式,必将体验到这种"兴奋剂"的副作用。
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Chinese Auto Industry:The Side Effect of Imitation |
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| Abstract: | BMW's appeal against Chinese auto company Shuanghuan indicates the need for Chinese auto industry to reconsider its developing direction for the future. A local Munich court adjudged on June 26th about Shuanghuan's infringement of BMW X5 in its appearance and pronounced reparation. The core mason behind BMW's persistence in suing against Shuanghuan is that its sales in Europe have been substantively influenced by Shuanghuan. If the verdict is to take effect, Shuanghuan has to pay RMB2.5 billion (US$365 mill... |
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