| 关于童装消费市场的调查及营销策略研究 |
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| 引用本文： | 储咏梅. 关于童装消费市场的调查及营销策略研究[J]. 山东纺织经济, 2005, 0(2): 29-31 |
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| 作者姓名： | 储咏梅 |
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| 作者单位： | 扬州市职业大学,江苏,扬州,222500 |
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| 摘 要： | 随着我国又一个出生高峰期的到来,童装市场有其特定的消费群体及广阔的市场空间。但目前我国日益丰富的童装市场与日益扩大的消费需求却不能很好地融合,本文就目前童装消费市场的特点作了调查分析,并对今后童装市场的营销策略作了研究与探讨。
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| 关 键 词： | 童装 消费市场 调查 营销策略 |
| 文章编号： | 1673-0968(2005)02-0029-03 |
Investigation Of Children''''s Clothes Consuming Market And Research On The Marketing Strategy |
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| Chu Yingmei. Investigation Of Children''''s Clothes Consuming Market And Research On The Marketing Strategy[J]. Economy of Shangdong Textile, 2005, 0(2): 29-31 |
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| Authors: | Chu Yingmei |
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| Abstract: | Come along with the new peak period of child bearing in our country, there is a particular consump- tion and a bright market space in children's clothes. However ,in current , the abundant market is not compatible with concumers' increasing demands. The text gives investigation analyzes and makes a research on the future marketing strategy of the children's clothes . |
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| Keywords: | the children's clothe consuming market inquisition marketing strategy |
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