The impact of diversity of innovation channels on innovation performance in service firms |
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Authors: | Insu Cho Heejun Park Jeongil Choi |
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Affiliation: | (1) Department of Information and Industrial Engineering, Yonsei University, Shinchon-Dong, Seodaemoon-Gu, Seoul, Korea;(2) School of Business Administration, Soongsil University, Sangdo 1-Dong, Dongjak-Gu, Seoul, Korea |
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Abstract: | This study empirically analyzes the impact of the diversity of three channel types (the information search, technology acquisition,
and collaboration channels) on four types of innovation (service, process, organization, and marketing) performance using
data from a sample of service firms of the Korean innovation survey. The results of this study indicate that innovative service
firms tend to rely heavily on the diversity of information search channels for all four types of innovation performance, while
their reliance on the diversity of the technology acquisition channel and collaboration channel is considerably low. The results
contribute to a deeper understanding of channel management strategies for better service performance. |
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Keywords: | |
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