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广西城乡居民信息消费分化影响因素研究
引用本文:陈晓华.广西城乡居民信息消费分化影响因素研究[J].商业研究,2012(8):55-63.
作者姓名:陈晓华
作者单位:广西民族大学信息科学与工程学院,南宁,530006
基金项目:广西壮族自治区教育厅科研项目;项目
摘    要:根据消费理论及信息消费的特点,城乡居民信息消费分化是多因素综合作用的结果。5变量SVAR(2)模型的实证结果进一步表明收入分化和文化素质分化是信息消费分化最重要的两个内在影响因素,其贡献率分别为29%和28%;紧随其后的消费氛围分化与消费条件分化是不容忽视的外在因素,贡献率分别为20%和18%。显然,降低这些影响因素的分化程度是有效缓解城乡信息消费分化的关键。

关 键 词:信息消费  分化  SVAR模型  广西

On the Determinants of the Urban- rural Information Consumption Differentiation in Guangxi
CHEN Xiao-hua.On the Determinants of the Urban- rural Information Consumption Differentiation in Guangxi[J].Commercial Research,2012(8):55-63.
Authors:CHEN Xiao-hua
Institution:CHEN Xiao-hua(College of Information Science and Engineering,Guangxi University for Nationalities, Nanning 530006,China)
Abstract:According to the consumption theory and the characteristics of information consumption,the urban-rural information consumption differentiation results from the interactions of many factors.The empirical study of this essay based on the five variances SVAR(2)model indicates that while income differentiation and that of culture are the most important endogenous factors affecting information consumption differentiation,whose contribution is 29% and 28% respectively,consumption atmosphere differentiation and that of consumption condition are exogenous and cann′t be neglected,whose contribution is 20% and 18% respectively.Obviously,for the sake of remitting the urban-rural information consumption differentiation effectively,it is a key step to decrease the divide degree of these factors.
Keywords:information consumption  differentiation  SVAR model  Guangxi
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