| 企业危机网络媒体传播演变状况分析 |
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| 引用本文： | 苏平,徐明阳.企业危机网络媒体传播演变状况分析[J].商业研究,2012(6):80-86. |
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| 作者姓名： | 苏平 徐明阳 |
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| 作者单位： | 上海第二工业大学人文学院,上海,201209 |
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| 基金项目： | 上海市教委科研创新项目 |
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| 摘 要： | 鉴于科学地认识企业危机事件的信息在网络上海量传播的现象,本文基于网络媒体的条件,运用以实证研究为基础的内容分析法,通过对企业危机网络传播样本个案的量化分析,研究描述了2003-2010年我国企业危机网络传播的演变趋势、企业危机事件网络传播的时间长度等问题,旨在为采取积极正确有效的企业危机管理对策,提供有关危机信息网络媒体传播的实证依据。
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| 关 键 词： | 企业危机传播 网络媒体 内容分析法 演变趋势 |
An Empirical Analysis of the Evolution of Enterprise Crisis Communication on Network Media |
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| SU Ping
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XU Ming-yang.An Empirical Analysis of the Evolution of Enterprise Crisis Communication on Network Media[J].Commercial Research,2012(6):80-86. |
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| Authors: | SU Ping XU Ming-yang |
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| Institution: | (School of Literature,Shanghai Second Polytechnic University,Shanghai 201209,China) |
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| Abstract: | Based on the condition of network media,it describes many aspects of enterprise crisis network communication from 2003 to 2010,such as evolution tendency and time by choosing content analysis research method,and starting with a quantitative analysis of sample cases,to analyze the phenomenon that the massive information about the enterprise crisis events disseminates on internet.It seeks to provide more empirical evidence in this field to develop more effective strategies in enterprise cirsis management. |
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| Keywords: | enterprise crisis communication network media content analysis method evolution tendency |
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