Time and Internationalisation Theoretical Challenges Set by Rapid Internationalisation

The internationalisation process of firms has accelerated during the last few decades. Firms start their export operations earlier than before, and they reach a higher level of internationalisation more quickly than ever. All this constitutes a challenge to the theoretical basis that underlies studies of the internationalisation process.The time concept has a crucial role in today's appraisal of internationalisation research. The overall developments in internationalisation, the critiques and various time theories are moving research into the process away from the western idea of time (linear time in a positive direction) towards a more primitive notion (cyclical time with no fixed direction). This also challenges the applicability of traditional stages models. This paper focuses on export-adoption models.