中小型人力资源服务公司公关策划探索 |
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引用本文: | 韦艳.中小型人力资源服务公司公关策划探索[J].中小企业科技,2011(13). |
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作者姓名: | 韦艳 |
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作者单位: | 北海市生产力促进中心; |
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摘 要: | 《中国人力资源服务业白皮书2010》表明,人力资源服务产业市场竞争主体呈现多元化趋势,竞争日趋激烈。中小型人力资源服务公司应将公关策划作为提升企业竞争力的重要战略举措,通过借势、借力、网络公关等手段来开展公关策划,促进企业发展。
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关 键 词: | 人力资源 公关策划 思路 范例 |
Study of the Public Planning of Small and Medium-sized Human Resources Services Companies |
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Authors: | WEI Yan |
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Institution: | WEI Yan (Beihai Productivity Promotion Center,Beihai Guangxi 536000) |
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Abstract: | White Paper for Human Resoureces Service Industry in China 2010 shows that the main body of market competitions in human resources services industry presents diversified development and fiercer.Small and meidium-sized human resources services companies should take public planning as an important strategic measure to improve corporate competitive edge.Taking advantages of situations,power and website public relations,the public planning can be promoted and those enterprises can be developed. |
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Keywords: | human resources public planning ideas example |
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