| 我国通信企业客户流失预测研究综述 |
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| 引用本文： | 刘飞. 我国通信企业客户流失预测研究综述[J]. 中小企业科技, 2011, 0(7) |
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| 作者姓名： | 刘飞 |
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| 作者单位： | 西安邮电学院经济与管理学院; |
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| 摘 要： | 客户流失问题是全球电信企业面临的一个严峻问题。我国通信市场经过快速发展,市场容量已经接近饱和,客户流失成为我国各通信运营商面临的严重问题。文章综述了客户流失的影响因素及其预测模型和方法,以期为深入研究客户流失问题提供参考。
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| 关 键 词： | 客户流失 预测 数据挖掘 |
Review on the Research on the Customer Churn Prediction of China's Telecommunication Enterprises |
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| LIU Fei. Review on the Research on the Customer Churn Prediction of China's Telecommunication Enterprises[J]. , 2011, 0(7) |
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| Authors: | LIU Fei |
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| Affiliation: | LIU Fei (Electronics & Management School of Xi 'an University of Ports & Telecommunications,Xi'an Shanxi 710061) |
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| Abstract: | Customer outflow has been a tough challenge for global telecommunication enterprises.After the rapid development of China's telecommunication market,the capacity of this market has been nearly saturated.Besides,it also has challenged China's telecommunication operators.The paper gives a review on the factors that affect customer outflow and its prediction mode and methods,for the reference of further research on this issue. |
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| Keywords: | customer outflow prediction data mining |
| 本文献已被 CNKI 等数据库收录！ |
