荷兰式拍卖在农产品流通中的影响因素研究

从农产品流通现状入手,分析了农产品拍卖的优势及荷兰式拍卖的发展现状,在此基础上对荷兰式拍卖在农产品流通中的影响因素进行研究。通过文献研究和问卷调查发现其关键影响因素有农产品标准化、农产品生产特征、供应商购买商特征、市场环境以及荷兰式拍卖的内在缺陷五个方面,建立关键影响因素模型,并对其影响原因进行分析,最后提出相关对策和建议以促进荷兰式拍卖在我国的发展。

Research on the Influencing Factors of Dutch Auction in the Circulation of Agricultural Products

This paper starts with the current situation of agricultural products circulation, analyzes the advantages of agricultural auctions and the development status of Dutch auctions. On this basis, it studies the influencing factors of Dutch auctions in agricultural products circulation. Through literature research and questionnaire survey, the key influencing factors are five aspects: agricultural product standardization, agricultural product production characteristics, supplier purchaser characteristics, market environment and inherent defects of Dutch auction. The key influencing factors model is established and the reasons for its impact are analyzed. Analysis, and finally put forward relevant countermeasures and suggestions to promote the development of Dutch auctions in China.