旅游“零团费”、“负团费”现象的形成机制及对策研究

旅游“零团费”、“负团费”现象是旅游经济发展过程中的特殊产物。本文对旅游“零团费”、“负团费”的概念及其发展现状进行了分析;从经济学的角度,研究探讨了旅游“零团费”、“负团费”的成因,揭示了其经营实质;分析了旅游“零团费”、“负团费”对旅游业的负面影响;从服务标准化、明码标价、合同管理等方面,探讨了促进旅游业健康发展的主要途径。

Study of the Formation Mechanism of the "No Charge Tour" and "Minus Fee Tour" and the Countermeasures

“No charge tour” and “minus fee tour” is a special progeny of the development of the tourism industry. The writers of this paper firstly analyze the conception of the “No charge tour” and “minus fee tour” and their present situation. Secondly, by using correlative economic theories, the writers conduct research into theirs causes from the economic point of view and reveals their operational essence. Then, the writers carry out the analyses of their negative influences such as inferior tourism image, potential operation dangers, the loss of the tourism workers and so on. Following that, in order to make tourism industry develop healthily and sustainablely, the authors suggest some counter measures from such perspectives as service standardization, provision of concrete prices and contract management of the trade.