| 对我国发展国际青年旅舍的SWOT分析及对策研究 |
| |
| 引用本文： | 张继琼.对我国发展国际青年旅舍的SWOT分析及对策研究[J].商业文化,2008(11). |
| |
| 作者姓名： | 张继琼 |
| |
| 作者单位： | 北京第二外国语学院旅游发展研究院; |
| |
| 摘 要： | 青年旅舍作为国外品牌的住宿设施,近年来在我国取得了快速的发展。在发展过程中,既有其自身的优势、劣势,也有来自外部的机会和威胁。本文通过运用SWOT分析方法,分析目前青年旅舍在我国的发展状况,相应的提出一些对策和建议。
|
| 关 键 词： | 国际青年旅舍 SWOT分析 对策 |
SWOT Analysis and Countermeasures for Developing International Youth Hostel in China |
| |
| Abstract: | As a foreign brand,youth hostel obtained the rapid development in China in recent years.In the development process,there are not only strengths and weaknesses,but also opportunities and threats. Based on the SWOT method, the paper analyzes the development of youth hostel in China and puts forward to some corresponding countermeasures and suggestions. |
| |
| Keywords: | International Youth Hostel SWOT analysis countermeasures |
| 本文献已被 CNKI 等数据库收录！ |
|
