论企业形象的塑造与公共关系

随着商品经济的进一步发展，一个企业要想在对手如林的激烈的竞争中生存和发展，就必须在社会各界公众中塑造良好的企业形象。公共关系是一个企业运用传播手段，使自己的公众建立双向沟通，互相了解和互相适应的关系，以达到内求团结，外求发展的一种活动或职能。

Estabishment of Enterprise Image and Public Relation

With the further development of the commodity economy, an enterprise must establish a good image in the public of the society in order to survive and develop in the sharp competition with so many strong rivals. Public relation is a kind of action or function an enterprise takes to set up the mutual communication, understanding and adoption with the public by means of transmission, and the achieve the internal unite and external development.