基于价值创造的专业房地产企业集团管控模式及其演进

基于价值创造理论,并结合企业实践,可以将专业房地产企业集团管控模式划分为全流程型、关键环节型、价值定位型和资本运作型四种类型,它们在总部目标、管控侧重点、集权程度等方面存在显著差异,并且随着行业逻辑、成长阶段和空间拓展的推进呈现出规律性的演进序列.然而,在现实中,专业房地产企业不能简单照搬这些模式,需要在此基础上结合自身实际,不断创新和完善集团管控模式.

The Management and Control Model and the Evolution of Professional Real Estate Enterprise Group Based on Value Creation

Based on the value creation theory and business practice,the management and control model of professional real estate enterprise group could be classified as four types: full-flow type,key link type,value orientation type and capital operation type.There exist significant differences in the objectives of the headquarters,the focus of management and control,the degree of centralization of power and so on.They display a regular evolution sequence along with the development of the industrial logic,the growth s...