| 论房地产营销中的市场细分 |
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| 引用本文： | 张海云.论房地产营销中的市场细分[J].价值工程,2011,30(8):153-153. |
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| 作者姓名： | 张海云 |
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| 作者单位： | 陕西工业职业技术学院,咸阳,712000 |
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| 摘 要： | 本文在分析当前房地产市场营销存在的主要问题的基础上,对房地产市场细分理论及其作用、依据进行了阐述,通过实例进一步说明了市场细分理论有利于房地产业的发展,提高企业竞争力.
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| 关 键 词： | 市场细分 房地产 |
Research on Market Position to Real Estate Marketing |
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| Zhang Haiyun.Research on Market Position to Real Estate Marketing[J].Value Engineering,2011,30(8):153-153. |
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| Authors: | Zhang Haiyun |
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| Institution: | Zhang Haiyun(Shaanxi Polytechnic Institute,Xianyang 712000,China) |
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| Abstract: | This article expounds the theory on market position and founction in real estate market by analyzing the main problems on real estate marketing.It further confirms through practical instances that market position theories have advantages for the development of real estate and thus improving enterprises competition. |
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| Keywords: | market position real estate |
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