| 市场份额、顾客忠诚与赢利能力 |
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| 引用本文： | 李晏墅,任晓峰.市场份额、顾客忠诚与赢利能力[J].财贸经济,2005(8):63-67. |
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| 作者姓名： | 李晏墅 任晓峰 |
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| 作者单位： | 1. 南京师范大学商学院
2. 南京财经大学营销与物流管理学院 |
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| 基金项目： | 本文是江苏省哲学社会科学“十五规划”课题（04ELB011）“市场经济条件下企业信誉机制研究”的成果. |
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| 摘 要： | 大量研究表明,进入20世纪80年代以后,长期被管理者看成是衡量一个企业能否获取高额利润的重要指标的市场份额与企业利润的相关度在大大降低,而顾客忠诚度则成为与企业高利润更为密切相关的因素.因此,企业要实现其利润最大化,必须重视培养顾客对企业的忠诚度.
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| 关 键 词： | 企业战略 顾客忠诚度 赢利能力 |
| 文章编号： | 1002-8102（2005）08-0063-05 |
Market Share, Customer Loyalty and the Ability of Gaining Profit |
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| LI Yanshu.Market Share, Customer Loyalty and the Ability of Gaining Profit[J].Finance & Trade Economics,2005(8):63-67. |
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| Authors: | LI Yanshu |
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| Abstract: | Many research from 1980s shows that market share, which had been regarded as one of the most import index determining enterprises profit, is becoming less and less important. In contrast, customer loyalty becomes the key factor for enterprises profit. Therefore, the enterprises have to emphasize customer loyalty if they hope to win maximum profit. |
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| Keywords: | Enterprises Strategies Customer Loyalty Ability of Gaining Profit |
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