| 名牌产品不平衡发展的原因与机理分析 |
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| 引用本文： | 曹家谋. 名牌产品不平衡发展的原因与机理分析[J]. 财贸研究, 2004, 15(6): 57-62 |
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| 作者姓名： | 曹家谋 |
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| 作者单位： | 江苏广播电视大学,财经系,江苏,南京,210024 |
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| 摘 要： | 本文剖析了名牌产品不平衡发展的种种现象,对不平衡发展的原因和机理进行了深刻分析,强调了企业家优超素质、分工方式和经济市场化程度对名牌产品成长的影响,并提出了发展我国名牌产品的协同式战略框架。
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| 关 键 词： | 名牌产品 企业家优超素质 协同式框架 |
An Analysis on the Causes and Mechanism of Unbalanced Development of Famous Brand Products |
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| CAO Jia-mou. An Analysis on the Causes and Mechanism of Unbalanced Development of Famous Brand Products[J]. Finance and Trade Research, 2004, 15(6): 57-62 |
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| Authors: | CAO Jia-mou |
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| Abstract: | This paper analyzes the various phenomena, the causes and mechanism of unbalanced development of famous brand products. It emphasizes that the growth of famous brand product has been influenced by various fac tors such as the entrepreneur s excellent and super characteristics, the way of division of labor and the degree of marketization. And it puts forward a synergistic strategic framework for the development of famous brand products in our country. |
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| Keywords: | famous brand products excellent and super characteristics of entrepreneur synergistic framework |
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