| 告别"特零证"后云南烟草业品牌战略之路 |
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| 引用本文： | 徐若然,吴静.告别"特零证"后云南烟草业品牌战略之路[J].边疆经济与文化,2004(6):10-13. |
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| 作者姓名： | 徐若然 吴静 |
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| 作者单位： | 西南财经大学,研究生部,四川,成都,610074 |
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| 摘 要： | 步入2004年,中国烟草业的内、外部环境发生了深刻的变化.从外部看来,中国烟草市场的对外开放已进入了实质性阶段.根据中国加入WTO的有关承诺,今年一月起"特零证"已取消,进口卷烟的关税也将降到25%.从内部看来,中国烟草市场也已经形成了众多名优卷烟品牌群雄争霸的格局.面对国内外如此强大的实力,作为中国烟草行业龙头之一的云南烟草必须进一步加强制度创新,实施品牌战略,抓住市场先机.
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| 关 键 词： | 云南烟草 WTO "特零证" 品牌战略 云南烟草 烟草业 实施品牌战略 Tobacco Industry Strategy Brand Special 市场先机 制度创新 加强 烟草行业 格局 卷烟品牌 关税 进口 对外开放 烟草市场 变化 发生 外部环境 |
| 文章编号： | 1672-5409(2004)06-0010-04 |
| 修稿时间： | 2004年3月22日 |
Way of Yunnal Tobacco Industry's Brand Strategy after Saying Goodbye to the "Special Tobacco Servicing" and Retailing License |
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| XU Ruo-ran,WU Jing.Way of Yunnal Tobacco Industry''''s Brand Strategy after Saying Goodbye to the "Special Tobacco Servicing" and Retailing License[J].The Border Economy and Culture,2004(6):10-13. |
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| Authors: | XU Ruo-ran WU Jing |
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| Abstract: | In the beginning of 2004,the external and inside environment of China's tobacco industry has changed deeply.Exteriorly,the opening up of China's tobacco industry has stepped into a crucial stage.China,with the documents of its WTOaccession,has eliminated the old Special Tobacco Servicing and Retailing License On January 1,2004 and will reduce its tariff on imported cigars to the percent of 25%.Interiorly,all kinds of reputed brands are contending for hegemony in China's tobacco market.Yunnan tobacco industry,as one of the classic tobacco magnates in China,in the time of stress,should advanced institutional innovation to a new stage and put brand strategy in practice to preempt a share of the cake. |
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| Keywords: | Yunnaln Tobacco Industry WTO Special Tobacco Servicing and Retailing License Brand Strategy |
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