| 浅析渠道关系 |
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| 引用本文： | 林曦. 浅析渠道关系[J]. 北方经贸, 2004, 0(12): 84-85 |
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| 作者姓名： | 林曦 |
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| 作者单位： | 东北财经大学,法学院,辽宁,大连,116025 |
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| 摘 要： | 渠道关系是指渠道系统中各个成员之间的交往状态和合作深度。渠道系统内关系的类型和状态对渠道的产出效率和效果产生着重大的影响。本文探讨了目前广泛存在的四种纵向渠道关系及其优缺点 ,以求为企业的分销决策提供一些参考。
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| 关 键 词： | 营销渠道 渠道关系 |
| 文章编号： | 1005-913X(2004)12-0084-02 |
APPROACH ON MARKETING CHANNEL RELATIONSHIP |
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| LIN Xi. APPROACH ON MARKETING CHANNEL RELATIONSHIP[J]. Northern Economy and Trade, 2004, 0(12): 84-85 |
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| Authors: | LIN Xi |
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| Abstract: | Marketing channel relationship is the interaction state and cooperation depth among members in marketing channel system.Its type in the marketing channel system has important influence on the efficiency and effect of channel outputs.The paper researches on the four universal types of vertical marketing channel relationships and their advantages and disadvantages,in order to give the companies some reference for their distribution decision. |
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| Keywords: | marketing channel marketing channel relationship |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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