商业模式体系重构

商业模式从根本上讲是企业价值创造的逻辑。基于此种认识,笔者提出了商业模式的“3-4-8”的构成体系。“3-4-8”构成体系实质是一种从“远—中—近”三个层次对商业模式进行全面考察的立体架构。根据模块化的思想,商业模式变革可以遵循的三种基本路径:基于价值模块的商业模式变革路径、基于界面规则的商业模式变革路径、基于二者混合的商业模式变革路径。在三种基本路径的基础上,商业模式变革可以进一步分为四种类型:完善型商业模式变革、调整型商业模式变革、改变型商业模式变革、重构型商业模式变革。这四种类型商业模式变革对商业模式核心逻辑的改变程度不同,分别适用于不同的环境动态性和产业生命周期。

Reconstruction of Business Model Theory System

Business model is the value creation logic of corporations at all.Basing on thus cognition,we bring forward the"3-4-8" structure system of business model.Substantively the"3-4-8" structure system is a three-dimensional framework seeing about the business model from "far-midst-near" in the round.According to the idea of modularization,business model innovation follow three basic approaches: an approach of business model Innovation base on value sub-module,a approach of business model innovation base on interface rule,and a approach of business model innovation base on the mixture of the two aspects.On the base of the above three approaches,the business model innovation can be divided into four kinds further: realizing business model innovation;adjusting business model innovation;changing business model innovation;reconstructing business model innovation.These four kinds business model innovation may change the business model core logic on different degree,which were applicable to the different environmental dynamic characteristic and industrial lifecycle respectively.