| 商业银行发展电子商务平台的困境及对策 |
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| 引用本文： | 何虹,沈惠钦,魏永军. 商业银行发展电子商务平台的困境及对策[J]. 吉林金融研究, 2014, 0(2): 46-48 |
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| 作者姓名： | 何虹 沈惠钦 魏永军 |
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| 作者单位： | 中国人民银行新野县支行,河南新野473500 |
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| 摘 要： | 商业银行跨界电商这一战略性新兴领域，其发展态势很可能影响未来银行业的竞争格局。商业银行发展电子商务平台要积极应对发展中遭遇的困境，努力推进电子商务平台健康发展。
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| 关 键 词： | 商业银行 电子商务 对策建议 |
Difficulties and Countermeasures of the Development of E-commerce Platform for Commercial Banks |
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| HE Hong,SHEN Xinhui,WEI Yongjun. Difficulties and Countermeasures of the Development of E-commerce Platform for Commercial Banks[J]. Jilin Finance Research, 2014, 0(2): 46-48 |
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| Authors: | HE Hong SHEN Xinhui WEI Yongjun |
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| Affiliation: | HE Hong, SHEN Xinhui, WEI Yongjun |
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| Abstract: | The commercial bank cross-border of e-commerce business this strategic emerging field, its development trend is likely to affect the future of the banking industry competition pattern. The development of e-commerce platform for commercial banks to actively respond to the plight of development, to promote the healthy development of e-commerce platform. |
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| Keywords: | Commercial Bank Electronic Commerce Countermeasures and Suggestions |
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