Market orientation as determinant of entrepreneurship: An empirical investigation on SMEs |
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Authors: | Salvatore Sciascia Lucia Naldi Erik Hunter |
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Institution: | 1. ERDC—Entrepreneurship and Regional Development Center, Università Carlo Cattaneo Castellanza—LIUC, Corso Matteotti, 22, I—21053, Castellanza, Italy 2. J?nk?ping International Business School, J?nk?ping University, Gjuterigatan 5, Box 1026, 551 11, J?nk?ping, Sweden
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Abstract: | Entrepreneurial Orientation (EO) and Market Orientation (MO) are considered key factors in ensuring firm longevity in the
new competitive landscape. Despite extensive research during the past decade, most of the studies use samples that exclude
small and medium enterprises (SMEs), which represent the majority of economic activity worldwide. Some studies do investigate
this relationship in small companies but place little importance on the subtle differences between SMEs and large companies
when measuring MO. This study empirically investigates the relationship between MO and EO on a sample of 2500 Swedish SMEs.
A new measure of MO that takes into consideration SMEs specific conditions has been developed and used. Findings suggest that
MO is the main determinant of EO in SMEs. |
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Keywords: | Market orientation Entrepreneurial orientation SMEs |
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