Pricing Augmented Commercial Services |
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| Authors: | Roberto Friedmann Warren A. French |
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| Affiliation: | 1. State Key Laboratory of Geo-Information Engineering, Xi’an 710054, China;2. Xi’an Research Institute of Surveying and Mapping, Xi’an 710054, China;3. Beijing Satellite Navigation Center, Beijing 100094, China |
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| Abstract: | The delivery of augmented services is a powerful demonstration of innovative product/service management. Based on well-executed scanning and positioning efforts, augmented services allow marketers to obtain a premium price for their innovative ness by delivering more than what consumers have learned to expect. For this purpose, Roberto Friedmann and Warren French have developed the notion of an augmented service. They then proceed to outline the necessary considerations and procedures for creating an augmented service that commands a premium price in its market. |
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