企业慈善对员工态度与行为影响的跨案例研究

慈善是企业履行社会责任的最高级形式。随着战略慈善理念的兴起,慈善对企业自身的价值创造路径逐渐受到学者的青睐。针对现有研究主要从外部视角展开的局限性,本文另辟蹊径探究企业慈善对内部员工态度与行为的影响,运用跨案例研究方法,通过深度访谈和问卷调查4家慈善积极型企业和2家慈善消极型企业,比较后发现,企业慈善对员工工作投入、工作满意度、组织承诺、组织公民行为具有重要的促进作用,对员工的反生产行为具有抑制作用。相比之下,企业内部慈善比外部慈善更能够对员工发挥积极的影响作用。建议企业重视慈善的战略价值,在做好外部慈善的同时不应忽视内部慈善。

Cross-case Study on the Effects of Corporate Philanthropy on Employees' Work Attitudes and Behaviors

Philanthropy is the best manifestation of corporate social responsibility. With the emer gence of the concept of strategic philanthropy, more and more scholars are paying attention to the value creation path of philanthropy for organizations. This paper explores the effects of corporate philanthropy on internal employees＇ attitudes and behaviors in order to overcome the limitation of current research that mainly takes the perspective of external stake-holders. By conducting cross- case comparative study, it looks into four philanthropy-positive enterprises and two philanthropy negative enterprises through in-depth interviews and structured questionnaires. The study finds that corporate philanthropy plays an important role in promoting employees＇ job involvement, job satisfaction, organization commitment and organization citizenship behaviors, and in restraining their counterproductive behaviors. In comparison, internal corporate philanthropy has a stronger effect on employees than external corporate philanthropy. It suggests that enterprises should em- phasize the strategic value of philanthropy and should not neglect internal philanthropy on em- ployees while working on external philanthropy.