宁夏枸杞产品营销体系的建设

通过对全国改革开放以来农产品市场营销理论和体系发展分析，采用比较分析发达国家和地区农产品营销体系运行优势的方法，针对宁夏枸杞产品营销体系的现状、薄弱环节和存在的问题，首先明确了建设宁夏枸杞营销体系的指导思想、规划目标和具体措施，最后通过健全政府宏观调控体系，充分发挥行业协会的作用，加大枸杞加工企业的营销力度等微观宏观层面提出对策。

Building the Product Market Sales of Ningxia Wolfberry

This paper has suggested through the method that marketing theory and system of agricultural ts develops analysis since nation - wide reforming and opening up to the outside world and adopts the developed countries of trade off study and the area sale system operation advantage of agricul produc tural ts. Directing the existing circumstances, the weak links and the existing problem of Ningxia wolfberry product market sales system, gived specific countermeasure, program goal and the guiding ideology to build the market sales system. At last gived some suggest by strengthening government effective macrocontrol, building a society and making the society work well, strengthening the marketing function.