湖南黑茶品牌建设研究

黑茶是我国传统的六大茶类之一,湖南黑茶生产历史悠久,是传统边销茶的主要产品。近年来发展形势喜人,发展潜力巨大。本文以对湖南的黑茶产业发展和黑茶品牌的现状分析为依据,对湖南黑茶品牌建设进行探讨。

Research on Construction of Hunan's Dark Tea Brand

Dark tea is one of the six major traditional Chinese tea;the production of dark tea in Hunan has long history and is a primary product of the traditional tea sold in border areas.The development situation of Hunan＇s dark tea is gratifying in recent years with great potential.In this paper,the construction of Hunan＇s dark tea brand is discussed based on the development of the status quo of Hunan＇s dark tea industry and its brand construction.