On business ethics and moralism

Business ethics as an academic field is, not least, about moral criticism and self‐criticism, of business and of business education. However, the business ethics discourse appears to shift between a critique of immorality (which deserves criticism) and a crude moralism. The article explores the concept of moralism with reference to the relevant literature and illustrates its various manifestations with reference to empirical studies. This is followed up by theses for further discussion and research.