Cases in product management: by John A. Quelch. Chicago: Richard D. Irwin Inc., 1995. 562 + xi pages |
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| Affiliation: | 1. Laboratory of Electrochemical Sensors (LabSensE), Department of Chemistry, Federal University of Paraná (UFPR), CEP 19032, CEP, 81531-980, Curitiba, PR, Brazil;2. Molecular Biology Laboratory, Graduate Program in Bioprocess Engineering and Biotechnology, Federal University of Paraná (UFPR), CEP, 81531-980, Curitiba, PR, Brazil;3. Graduate Program in Microbiology, Parasitology, and Pathology, Federal University of Paraná (UFPR), CEP, 81531-980, Curitiba, PR, Brazil;1. University of Groningen, Faculty of Economics and Business, Nettelbosje 2, 9747 AE Groningen, the Netherlands;2. Universität Hamburg, Moorweidenstrasse 18, 20148 Hamburg, Germany;3. Institute for Digital Marketing and Behavioral Insights, Vienna University of Economics and Business, Welthandelsplatz 1, 1020 Vienna, Austria;1. Hebrew University of Jerusalem, Jerusalem, Israel;2. WU Vienna University of Economics and Business, Vienna, Austria;3. Emory University, Atlanta, USA;4. Texas A&M University, College Station, TX, USA |
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