Product juggernauts: by John Philippe Deschamps and P. Raganath Nayak. Boston: Harvard Business School Press, 1995. 472 + xii pages. $29.95 |
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| Institution: | 1. School of Science and the Environment, Manchester Metropolitan University, Chester Street, Manchester, M1 5GD, UK;2. Psychology Department, Manchester Metropolitan University, 53 Bonsall Street, Manchester, M15 6GX, UK;3. Centre for Excellence in Learning and Teaching, Manchester Metropolitan University, Oxford Road, Manchester, M15 6BG, UK;4. Department of Strategy, Enterprise and Sustainability, Faculty of Business and Law, Manchester Metropolitan University, M15 6GX, UK;1. School of Chemical Engineering, Sungkyunkwan University, 2066, Seobu-Ro, Jangan-Gu, Suwon, Gyeong Gi-Do 16419, Republic of Korea;2. Corporate R&D Institute, Samsung Electro-Mechanics Co., Ltd., 150, Maeyoung-ro, Yeongtong-gu, Suwon, Gyeonggi-do 16674, Republic of Korea;3. School of Mechanical Engineering, Sungkyunkwan University, 2066, Seobu-Ro, Jangan-Gu, Suwon, Gyeong Gi-Do 16419, Republic of Korea;4. Department of Energy System Research, Ajou University, Suwon 16499, Republic of Korea;5. Department of Chemical Engineering, Ajou University, Suwon 16499, Republic of Korea;6. SKKU Advanced Institute of Nano Technology, 2066, Seobu-Ro, Jangan-Gu, Suwon, Gyeong Gi-Do 16419, Republic of Korea;1. CEROS Laboratory, University of Paris-Nanterre, France;2. Economics and Business Management Department, University of Alcalá, Madrid, Spain;1. Sir William Dunn School of Pathology, University of Oxford, South Parks Road, Oxford OX1 3RE, UK;2. Department of Chemistry, Physical and Theoretical Chemistry Laboratory, University of Oxford, South Parks Road, Oxford OX1 3RE, UK |
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