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Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study |
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| Authors: | Sara Leroi-Werelds Sandra Streukens Michael K Brady Gilbert Swinnen |
| Institution: | 1. Department of Marketing & Strategy, Hasselt University, Agoralaan - D, 3590, Diepenbeek, Belgium 2. Department of Marketing, College of Business, Florida State University, 821 Academic Way, P.O. Box 3061110, Tallahassee, FL, USA |
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| 本文献已被 SpringerLink 等数据库收录！ | |