| 旅行社及其核心利益相关者均衡发展机制探究——基于和谐社会的视角 |
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| 引用本文： | 郭鲁芳,金慧君. 旅行社及其核心利益相关者均衡发展机制探究——基于和谐社会的视角[J]. 旅游学刊, 2006, 21(12): 58-64 |
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| 作者姓名： | 郭鲁芳 金慧君 |
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| 作者单位： | 1. 浙江工商大学旅游学院,浙江,杭州,310035
2. 衢州市经济委员会,浙江,衢州,324000 |
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| 基金项目： | 浙江省社会科学界联合会基金 |
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| 摘 要： | 本文在界定旅行社的利益相关者并对其进行科学分类的基础上,从构建社会主义和谐社会的视角探讨了旅行社及其核心利益相关者利益均衡问题,认为要建立我国旅行社业的利益均衡机制必须实现政府转型、主体角色转换与制度创新.
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| 关 键 词： | 旅行社 核心利益相关者 利益均衡 |
| 文章编号： | 1002-5006（2006）12-0058-07 |
| 收稿时间： | 2006-08-06 |
| 修稿时间： | 2006-09-28 |
On Balance Development Mechanism Between Travel Agency and Its Core Stakeholders——From the Perspective of Harmonious Society |
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| GUO Lu-fang,JIN Hui-jun. On Balance Development Mechanism Between Travel Agency and Its Core Stakeholders——From the Perspective of Harmonious Society[J]. Tourism Tribune, 2006, 21(12): 58-64 |
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| Authors: | GUO Lu-fang JIN Hui-jun |
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| Affiliation: | 1. College of Tourism, Zhejiang Gongshang University, Hangzhou 310035, China; 2. Economy Committee of Quzhou, Zhejiang, Quzhou 324000, China |
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| Abstract: | From a new angle of constructing harmonious society of socialism, the paper discusses something about interest balance between travel agency and its core stakeholders. Firstly,the authors explicitly and scientifically give definition and classification of travel agency's stakeholders. Secondly,we give an in-depth analysis of the interest structure between travel agency and its core stakeholders and point out that the root of imbalance relationship lies in the lagging of government transformation,incorrectness of role orientation and unsuitability of system arrangement.Instructed by the concept of scientific development and taking the construction of harmonious society as the final goal,the authors hold the view that government transformation,role change and system innovation are necessary means to construct travel agency's interest mechanism of balance. |
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| Keywords: | travel agency core stakeholder interest balance |
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