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Web 2.0 service adoption and entrepreneurial orientation |
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| Authors: | Seongbae Lim Silvana Trimi Hong-Hee Lee |
| Institution: | 1. Bill Greehey School of Business, St. Mary’s University, One Camino Santa Maria, San Antonio, TX, 78228, USA 2. Management Department, University of Nebraska- Lincoln, Lincoln, NE, 68588-0491, USA 3. School of Business and Economics, Dankook University, 126, Jukjeon-dong, Suji-gu, Yongin-si, Gyeonggi-do, 448-701, Korea |
| Abstract: | The purpose of this study is to investigate the relationship between Web 2.0 service adoption and entrepreneurial orientation (EO). For this purpose, this article conducted multivariate analysis of variance (MANOVA) using Web 2.0 service adoption groups (high and low adopters) as an independent variable and EO as dependent variable, measured with four variables: innovativeness, risk taking, autonomy, and competitive aggressiveness. The results show that there are significant differences in EO, overall and for each dimension, between the two groups (high adopters/low adopters of Web 2.0). High adopters of Web 2.0 have a stronger EO in terms of all the four of the individual EO dimensions. |
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