城乡双向商贸流通下连锁经营网络体系的构建研究

本课题从城乡统筹视角下,通过对现有城乡商贸网络体系不健全、城乡商业网点分布不对称的现状分析,探讨在农村商贸中实现连锁经营的可能性。通过国内外连锁经营模式的探究,研究城乡统筹视角下城乡双向流动的连锁经营网络体系构建的模式以及存在的问题、解决思路。从而为打破城乡二元结构的障碍,实现真正的＂大流通、大市场＂提供政策建议。

Analysis on Business Chain System of Circulation Between Urban and Rural Areas

In the view of arranging urban and rural,this article is discussing the possibility of business chains in rural through the asymmetric of commercial networks and the reason that existing commercial network system is not perfect of urban and rural.Meanwhile this article also researches the business chain mode of flows between urban and rural areas in the way of collecting international modes of business chain,finding the problems and resolution.Finally give some policy suggestions for achieving great circulation and large market with breaking urban-rural dual structure.