从游客体验看世界遗产地西递-宏村的旅游发展

20世纪90年代,人类迈入了"新经济"时代,其中强调个性需求与发展的体验经济正在崛起.旅游经济是典型的体验经济,体验是旅游产品的核心,体验性的旅游活动越来越受到游客青睐.本文在对西递、宏村游客抽样调查基础上,分析游客对于村落总体印象、活动项目、古建筑、游览氛围等满意度的评价,提出皖南古村落旅游必需依托徽文化,广泛设计体验性产品,努力提高游客的参与性,丰富游客的学习、审美、娱乐等复合体验,从而打造出与世界文化遗产名号相适应的体验型文化旅游品牌.

Viewing Tourism Development of World Heritage of Xidi Hongcun from Tourist Experience

Since 1990s,mankind has entered the "New Economy" era,and experience economy,which emphasizes personal needs and development, has gradually risen.Tourist experience is a typical kind of experience economy with experience as the essence of tourism products.Experiencing activities are becoming more and more popular among tourists.Under this circumstance,and on the basis of a survey conducted to tourists in Xidi and Hongcun Villages,the author draws conclusion through analysis of tourists' satisfactory degree that more experience activities should be designed to enhance tourists' participation,and thus to make tourism of Xidi and Hongcun further develop and live up with the name of world heritage.