关于市场营销专业建设的探索与思考

在高等教育快速发展的今天,市场营销专业也面临一些新的问题和挑战,需要我们与时俱进,进行专业改革,也对我们提出了更高的要求。本文以长江大学为例,对如何做好新形势下市场营销专业建设进行了探究,提出了一些如何办好市场营销专业的建议和主张。

The Construction of Marketing Major of the Exploration and Thinking

In today＇s rapid development of higher education, marketing major also face some new problems and challenges, we need to keep pace with the Times, professional reform and also puts forward the higher request to us. This paper takes the Yangtze University as an example, how to do a good job in marketing major construction under the new situation has carried on the exploration, put forward some advice on how tO do a good job in marketing professional and claims.