A STRATEGIC-RELATIONAL APPROACH TO TOURISM POLICY |
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| Institution: | 1. Environmental Policy Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands;2. Innovative Fisheries Management (IFM) – an Aalborg University Research Center, Aalborg, Denmark;3. IMARES, Wageningen University and Research Centre, Wageningen, The Netherlands;1. Department of Leadership, Strategy and Organisations, Faculty of Management, Talbot Campus, Bournemouth University, BH12 5BB, UK;2. Henley Business School, Greenlands Campus, University of Reading, Henley-on-Thames RG9 3AU, UK;3. Department of Events and Leisure, Faculty of Management, Talbot Campus, Bournemouth University, BH12 5BB, UK;4. Department of Tourism & Hospitality, Faculty of Management, Talbot Campus, Bournemouth University, BH12 5BB, UK;1. Florida State University, Dedman School of Hospitality, B4113 University Center, 288 Champions Way, Tallahassee, FL 32306, USA;2. University of Central Florida, Rosen College of Hospitality Management, 9907 Universal Blvd., Orlando, FL 32819, USA |
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| Abstract: | Government is often prominent in tourism policy making and policy initiatives for destinations. It is important to understand whether and how government coordinates the tourism policies and activities among different actors, institutional arrangements and administrative levels, and how such government influence may evolve temporally. This issue is explored from a new institutionalism perspective that considers the co-evolution of structures and practices that shape tourism policies and activities. Use is also made of a strategic-relational approach to social theory to understand structure and agency relationships. These perspectives are applied to understand continuities and changes in government involvement in tourism marketing policies for Athens, Greece from 2000 to 2008, a period when the city staged the 2004 Olympic Games. |
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| Keywords: | tourism policy strategic-relational approach path dependence institutional coordination tourism marketing |
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