| 高档房地产项目品牌塑造策略探讨 |
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| 引用本文： | 张煌强. 高档房地产项目品牌塑造策略探讨[J]. 企业技术开发, 2012, 0(Z1): 154-155,187 |
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| 作者姓名： | 张煌强 |
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| 作者单位： | 广西工商职业技术学院 |
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| 摘 要： | 文章分析了高档房地产项目品牌塑造的来源,剖析了高档房地产项目品牌的定位与推广及核心品牌营销模式,并有针对性地提出了品牌塑造的对策和建议。
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| 关 键 词： | 高档房地产项目 品牌 策略 |
Explore on high-end real estate projects in branding strategy |
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| ZHANG Huang-qiang. Explore on high-end real estate projects in branding strategy[J]. Technological Development of Enterprise, 2012, 0(Z1): 154-155,187 |
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| Authors: | ZHANG Huang-qiang |
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| Affiliation: | ZHANG Huang-qiang(Guangxi Vocational College of Technology and Business,Nanning,Guangxi 530003,China) |
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| Abstract: | This paper analyzes the high-end real estate project brand building source,analysis of the high-end real estate brand positioningand promotion and the core ofbrand marketingmode,and puts forward the countermeasures suggestions ofbrand shaping. |
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| Keywords: | high-end real estate projects brand strategy |
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