Internationalization Strategy of Chinese E-Business Companies |
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| Authors: | Da Huo Rihui Ouyang |
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| Affiliation: | 1. School of International Trade and Economics, Central University of Finance and Economics, Beijing, China;2. China Center of Internet Economics, Central University of Finance and Economics, Beijing, China |
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| Abstract: | The e-business market has experienced a speeding development at emerging market. This research aims to identify the corporate-level factors that influence decisions of pursuing an internationalization strategy at e-business companies from emerging market, based on the study of Chinese e-business companies. The Probit model and General Estimation Equation (GEE) estimation are performed to analyze the effect of corporate-level factors on the decisions of internationalization strategy, and the Heckman selection model is further performed to analyze the sample selection of Chinese e-business companies in their strategic decisions. This research will be helpful to managers and administrators of e-business companies from emerging market. |
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| Keywords: | E-business company emerging market internationalization strategy strategic decision |
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