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运用电子商务推进我国服装企业的发展
引用本文:孙潇静,徐静.运用电子商务推进我国服装企业的发展[J].价值工程,2004,23(9):119-123.
作者姓名:孙潇静  徐静
作者单位:中央财经大学 北京100081 (孙潇静),中央财经大学 北京100081(徐静)
摘    要:本文针对服装企业的特点,分析了BtoB和BtoC下服装企业的商务运作模式,并讨论了电子商务成功应用给我国服装业带来的启示。并且根据我国企业的特点,提出了我国服装企业推行企业电子商务的对策及建议。

关 键 词:电子商务  服装企业

Improve the Development of Costume Manufacturer by Electronic Commerce
Sun Xiaojing,Xu Jing.Improve the Development of Costume Manufacturer by Electronic Commerce[J].Value Engineering,2004,23(9):119-123.
Authors:Sun Xiaojing  Xu Jing
Abstract:targeting to the traits of the costume manufacturers,this paper an alyses t he two important electronic commercial modes.It also focuses on the revelation o n successfully applying Electronic Commerce to costume industry.Based on the cha racteristics of our country' s enterprises,it also puts forward suggestions on t he application of Electronic Commerce in costume manufacturers.
Keywords:electronic commerce  costume manufacturer  
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