| 山东服装行业发展研究 |
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| 引用本文： | 李敬华,王秀芝.山东服装行业发展研究[J].山东纺织经济,2005(6):17-19. |
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| 作者姓名： | 李敬华 王秀芝 |
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| 作者单位： | 1. 天津工业大学,天津,300160
2. 德州学院服装系,山东,德州,253015 |
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| 摘 要： | 本文在研究山东服装行业发展现状的基础上,指出了快速发展背后存在的主要问题和障碍。根据省发展规划的总体目标,提出了山东由服装大省向服装强省转变,确立“鲁派服饰”的几点建议。
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| 关 键 词： | 服装行业 发展 品牌 宣传 服装人才 |
| 文章编号： | 1673-0968（2005）06-0017-03 |
The Study of Development of Clothing Line in Shandong Province |
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| Li Jinghua,Wang Xiuzhi.The Study of Development of Clothing Line in Shandong Province[J].Economy of Shangdong Textile,2005(6):17-19. |
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| Authors: | Li Jinghua Wang Xiuzhi |
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| Institution: | Li Jinghua1 Wang Xiuzhi2 |
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| Abstract: | This paper, based on studying the current situation of the development of the clothing line in Shandong province, points out the major problem and obstacle existing behind it. It also puts forward some suggestions of changing Shandong to the strong province of clothing from the large one and establishing "Shandong Dress" according to the overall goal of the developing plan. |
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| Keywords: | clothing line development brand propaganda clothing talents |
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