乡村文化与旅游产业融合发展研究

乡村文化与旅游产业可以通过创意、休闲体验、展示和技术途径实现融合，并形成乡村文化旅游产业。可围绕“基础研究→技术集成→内容制作→策划融合→营销与服务、品牌经营→衍生产品开发与营销、品牌再延伸→消费者购买环节”形成乡村文化旅游产业价值网络。从乡村文化旅游产业融合发展主体看，主要有政府、乡村集体、外来投资商和乡村居民个体，并由此形成多种融合发展模式。

Research on the Development of Industry Convergence of Rural Tourism and Culture

Rural culture and tourism idustry can be converged by creation,leisure experience, exhibition and technology and form rural cultural tourism industry.Rural cultural tourism indus-try value chain network has been formed based on basic research→technological integration→con-tent making→planning convergence→promotion and service→derivative product development and promotion,brand extension→consumer purchase.There are subj ect such as government,foreign merchant and resident individual and therefore come into many convergence development models.