跨文化导向的服务接触研究 |
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引用本文: | 牛志强,;袁立君.跨文化导向的服务接触研究[J].对外经济贸易大学学报,2008(1):69-75. |
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作者姓名: | 牛志强 ;袁立君 |
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作者单位: | [1]中国企业联合会,北京100044; [2]郑州轻工业学院,郑州450002 |
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摘 要: | 文章首先论述了服务营销中的一个重要概念——服务接触的含义和研究的重要性,然后运用霍夫施泰德的文化维度理论重点分析了不同文化背景下服务接触的差异。最后简要阐述了对服务企业国际化的管理启示。
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关 键 词: | 跨文化 文化维度 服务接触 |
Research on Cross-culture Service Encounter |
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Institution: | NIU Zhi-qiang YUAN Li-jun |
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Abstract: | Firstly, this paper elaborates an important concept in service marketing-service encounter, and the significance of research on it. By applying Hofstede's theory of cultural dimensions, the paper focuses his analysis on the differences of service encounter under cross-cultural background. Finally the paper briefly points out the management implications for the internationalization of service enterprises. |
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Keywords: | Cross-culture Cultural dimension Service encounter |
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