| 旅游地品牌营销研究 |
| |
| 引用本文： | 申斌.旅游地品牌营销研究[J].企业科技与发展,2008(4):10-11. |
| |
| 作者姓名： | 申斌 |
| |
| 作者单位： | 桂林工学院,广西桂林541004 |
| |
| 摘 要： | 激烈的竞争导致旅游地进入品牌竞争时代，品牌营销的作用日益突出。文章对国内外旅游地品牌营销的文献做了简述，并从实证方面分析得出旅游地品牌营销的一些结论。
|
| 关 键 词： | 旅游地 品牌 品牌营销 |
The Study Of Tourism Brand Marketing |
| |
| Authors: | Shen Bin |
| |
| Institution: | Shen Bin (Guilin Engineering College, Guilin, Guangxi 541004) |
| |
| Abstract: | The intensive competition leads tourism to an age of brand competition and function of brand marketing is getting more and more prominent. The article summarizes the tourism brand marketing literature both domestic and international, and gets some conclusions by analyzing tourism brand marketing. |
| |
| Keywords: | tourism brand brand marketing |
| 本文献已被 维普 等数据库收录！ |
