| 企业战略外部环境预测评价 |
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| 引用本文： | 李思竞,王金山.企业战略外部环境预测评价[J].企业科技与发展,2008(4):34-36. |
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| 作者姓名： | 李思竞 王金山 |
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| 作者单位： | 石家庄经济学院,河北石家庄05031 |
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| 摘 要： | 企业外部环境在很大程度上影响着企业战略的实施与结果，因此对企业战略外部环境的预测评价十分重要。文章利用马尔可夫链模型对企业战略外部环境进行预测评价，对整个企业战略绩效的评价提供前提基础。
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| 关 键 词： | 企业战略环境 马尔可夫链 |
To Appraise And Forecast Enterprises Strategy＇s External Surroundings |
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| Authors: | Li Sijing Wang Jinshan |
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| Institution: | ( Shijiazhuang Economic College, Hebei, Shijiazhuang 050031 ) |
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| Abstract: | Enterprises external surroundings obviously affects enterprises strategy＇s execution and effect, so it is very important to forecast and appraise the enterprises strategy＇s external surroundings. With Markov＇s Link model, the article forecasts and appraises the enterprises strategy＇s external surroundings and provides the premise to appraise the whole enterprise＇s strategy performance. |
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| Keywords: | enterprises strategy＇ s surrnundings Markov＇ s Link |
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