| 试论我国在线零售成功的十大要素 |
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| 引用本文： | 赵亮.试论我国在线零售成功的十大要素[J].企业科技与发展,2008(5):38-40. |
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| 作者姓名： | 赵亮 |
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| 作者单位： | 西华师范大学商学院,四川南充637002 |
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| 摘 要： | 在线零售作为一种新的商务模式，使得传统的交易方式、企业的经营形式和消费者的消费习惯产生一个全新的改变。但从目前形势来看，我国再线零售业既迎来了机遇，又面临着挑战。准确把握我国在线零售现状，正确分析并归纳我国在线零售成功的十大关键要素，用现代信息技术武装我国的零售业，是我国零售业赶上世界先进水平的必由之路。
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| 关 键 词： | 在线零售 成功 要素 |
On China＇s Online Retail Success Of The 10 Elements |
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| Authors: | Zhao Liang |
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| Institution: | Zhao Liang (Chian West Normal University Bussiness College, Nanchong Sichuan 637002 ) |
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| Abstract: | Online retail as a new business model which means that the traditional transactions, the business mode of enterprises, and the consumption habits of consumers all have a new change. However, the current situation shows, China＇s online retail sector is faced with both opportunities and challenges. Accurate grasping of the status quo of China＇s online retail, a correct understanding of traditional retail and online retail relationship, analysis of and making efforts to find and summarized key to the success of online retail elements, using of modern information technology arm of China＇s retail sector, which is the only way China＇s retail industry to catch up with the world＇s advanced level. |
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| Keywords: | Online retail Success Element |
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