| 招贴广告文案的五度把握 |
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| 引用本文： | 曾锐.招贴广告文案的五度把握[J].企业科技与发展,2008(5):43-44. |
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| 作者姓名： | 曾锐 |
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| 作者单位： | 广西生态工程职业技术学院,广西柳州545004 |
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| 摘 要： | 招贴广告依靠两个重要元素来传达信息，由于招贴广告分布以及媒体的特点，造成广告与受众之间接触的瞬时性，因此需要让受众快速理解并记住表达广告主题的文案。文章从审美角度、阅读速度、文化程度、相关程度和可辨程度等五个方面提出一些个人观点。
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| 关 键 词： | 招贴广告 文案 写作要求 |
The Five Grasps Of Posters Advertising Subject |
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| Authors: | Zeng Rui |
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| Institution: | Zeng Rui (Guangxi Ecological Project Vocational ＆ Technical College, Liuzhou Guangxi 545004) |
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| Abstract: | Posters advertising depends on two key elements to transmit information. The contact between advertising and audience is instantaneous, due to the distributing of posters advertising, and the characteristics of medium. Therefore, it is necessary to make audience to understand and to remember quickly the advertising subject. The article gives some opinions from five aspects： taste, reading speed, education, related degree and debate extent. |
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| Keywords: | posters advertising subject writing requirement |
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